Rowing Australia is pleased to announce the launch of its new Women in sport website, www.rowingchicks.com.au

The website is the next phase of Rowing Australia’s initiative to increase the promotion and raise the profile of its elite female rowers, and has been made possible by the support of the Australian Sport Commission’s Women in Sport media grants program.

The website and related social media services will provide a unique insight into the lives of the 2012 Australian Women’s Rowing Team, and have been designed to engage young female rowers by promoting the senior athletes as role models, mentors and heroes.

Sarah Tait, co-captain of the Australian Rowing Team, said it was a great initiative to promote women’s rowing.

“All of the girls involved in this project are really excited at the opportunity it will present to promote our sport,” Tait said. “Like every sport, to be able to succeed at the top level, we need a constant progression of athletes from school to elite level.

“We hope to inspire the next generation of young female rowers to stick with it and hopefully come London, fans of the site and the team can cheer us on to many medals.”

www.rowingchicks.com.au will follow the female members of the 2012 Australian Rowing Team during their final training block in Australia, before embarking with them on their tour of Europe as they prepare for the 2012 London Olympic and Paralympic Games.

For more information on the Rowing Chicks initiative visit the website at www.rowingchicks.com.au
and view the dedicated Facebook, Twitter and YouTube links available from the homepage.